The Complete Recipe

From start to finish we control all aspects of the flooring production allowing for significantly better prices, stylish and quality assured products for you and your customers. A sustainable, competitive advantage.

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Design and Development

The retail world is owned, managed and designed by men, BUT women are expected to participate and shop within this non-female friendly environment. The flooring industry as a whole is void of design yet the customer tells us that color is the single most important factor in their flooring selection. We monitor emerging styles and trends in the home improvement and interior design communities. The floors we create tomorrow must color coordinate with tomorrow’s offerings from other interior furnishing industries. It is an ongoing development process.

Manufacturing

From start to finish we control all aspects of the flooring production allowing for significantly better prices, stylish and quality assured products for you and your customers. A sustainable, competitive advantage.

Importing and Warehousing

Our franchisees do not have to worry about absorbing the extra costs associated with the flooring industry supply chain. No local distributor overhead. The cost advantage of our model is significant, is one of our largest factors of success and will be shared with qualifying individuals of serious intent. By the truckload, we import the floors from the factory and warehouse them for you. If the need ever arise, we also ship full containers directly from the factory to your location or job-site, and handle all the logistics and customs for you.

Branding

Heritage Woodcraft, Artisan Floors, Floorboards, Enviro Cork and the collections within these brands are exclusive to simpleFLOORS. This means your customers can’t find these brands in other flooring stores in your area, eliminating head to head margin eroding situations.

Marketing

Solving the problem of influencing online shoppers and funneling them into local in-store sales is a very big deal. How big? About $600 billion in 2008 moving steadily upward to 1 trillion dollars in influenced retail sales each year by 2012 according to Forrester analyst. We have solved the problem of influencing online shoppers and simpleFLOORS.com is one of the highest trafficked retail flooring sites in the world. Select franchise partners have the opportunity to put this turn key model to work for them in their cities/towns.

We Install

Historically a hurdle for the flooring retailer has been providing the service of quality installation of its flooring products. Many customers will not purchase from a store unless it offers full service installation, a one-stop shopping experience. The installers that simpleFLOORS uses are professionals specifically trained for the installation of the hard surface floors we offer. simpleFLOORS screens and selects the installer(s) for your franchise unit. simpleFLOORS handles the signing of contractual elements between the installation team we select for your franchise unit. simpleFLOORS negotiates a wholesale labor rate with the installer for your franchise store and operates on a revenue sharing program that insures fair compensation for the installers, this service and your franchise unit. Your installers will trained to perform clean-up of the job-site and a final inspection walkthrough upon completion of the job ensuring satisfaction. Your store’s jobs will be performed with care, skill and precision. A simpleFLOORS installation coordinator is also available to mediate situations if and when they may arise.