Social Media Initiatives There is an ever-increasing number of social media platforms and tools at your disposal which can be leveraged to gain exposure and help market your business. The problem is; most of us do not have the time, proficiency and resources to actively engage in meaningful social marketing. Nor do most have the expertise to test and adjust content to achieve the desired conversion results. The good news; simpleFLOORS has the expertise to make effective use of social marketing–a substantial benefit the company offers YOU. simpleFLOORS actively increases branding and market reach by maintaining an engaging presence on the most relevant social media platforms for the industry. Blog All simpleFLOORS franchises are linked to the news blog which is periodically updated by the company and provides a list of engaging industry-related content. A direct link to the blog is included on your website. In addition to content, the blog features multiple room, installation and store photos that you can feature on your site. img11What You Get: • Optimize blog posts with relevant key words to increase SEO rankings/results. • Consistent content updates with informative and engaging content that aggregates a strong audience. • Easily accessible photo gallery containing hundreds of product and installation pictures (customizable for your own site).  
 
Facebook Facebook offers a range of insightful tools that can help gauge and craft your overall social media presence. We gauge social media metrics using Facebook insights, reports and other on-site widgets that can identify who the key audience is for your store giving you the ability to strengthen your brand relationship and confidence with customers. img12What You Get: • Facebook statuses that relay information about your store, product announcements, promotions, etc. • Facebook Insights that track the performance of your page as well as likes and audience engagement. • A company-wide announcement of your Facebook page, encouraging all simpleFLOORS customers to like and share your page.  
 
Twitter Twitter, like Facebook, also provides a range of social marketing benefits for simpleFLOORS. Twitter Insights provide information on audience demographics such as location, activity, etc. We broadcast engaging content such as store updates, discounts and running promotions that will increase your following. img13What You Get: • Twitter statuses that relay information about your store, product announcements, promotions, etc. • Twitter Insights that track the performance of your page; follows, re-tweets and audience participation. • A company-wide announcement of your Twitter page, encouraging simpleFLOORS customers to follow and share your page.  
 
Google+ Social marketing with Google+ is an exceptionally resourceful tool for referring organic traffic to your website. Since Google+ is a Google service, it is automatically integrated with Google Maps to provide leads with your store address and driving directions. Google+ is used for blogging, status updates and promotional information, and increases your SEO rankings while referring prospective clients and leads to your site. img14What You Get: • Google+ statuses that relay information about your store, product announcements, promotions, etc. • Google+ Insights that track the performance of your page, readership and audience participation. • A company-wide announcement of your Google+ page, encouraging all simpleFLOORS staff to follow and share your page. • Increase in Google SEO ranking and direct traffic to your site Pinterest Newer than Facebook, Twitter and Google+, Pinterest is now one of the largest and fastest growing social media sites on the web. Pinterest allows users to post and share design ideas. simpleFLOORS receives a significant amount of organic traffic from Pinterest. The content that we post is shared by customers, designers and other home improvement professionals increasing your viewing audience while appealing to prime demographics. img15What You Get: • Pinterest pins that include store, installation and product information and photos. • A company-wide announcement of your Pinterest page, encouraging all simpleFLOORS customers to follow and share your profile. • Increase in quality referrals, back-links and direct traffic to your site.  
 
Houzz Houzz is the top networking site for design professionals and provides an outlet for customers to explore home improvement products and services. We take every initiative to engage customer participation as well as establish connections with prospective builders and contractors. img16What You Get: • Houzz pins that include store, installation and product information and photos. • A company-wide announcement of your Houzz page, encouraging simpleFLOORS customers and staff to follow and share your profile. • Quality reviews and referrals from simpleFLOORS customers and Houzz community members. SEO, PPC and Geo-location Initiatives The internet has undeniably become a part of consumer’s daily lives, and with the prevalence of smartphones, people are connected online almost constantly. Today, online marketing has evolved into a broad mix of interconnecting components a company can use as a means of increasing customer awareness and therefore sales. Failing to integrate an online strategy into your marketing campaigns, or even worse–ignoring online marketing altogether, puts your store at a competitive disadvantage. We can all agree that online marketing is important, but how do you get started and what does it really involve? Well, at its most basic level, it’s all about having a presence. So this means having an up-to-date and SEO optimized website, accounts on major social networks, (e.g. Twitter, Facebook, Google+), AdWords PPC accounts and a consistent marketing plan to support this. This sounds simple enough, but it’s something most small businesses stumble with, usually due to the lack of time and a formal plan. After all, it’s a time consuming job managing multiple online profiles and without a quantifiable plan, it’s almost impossible to maintain a steady course. While this is something usually best left to a professional agency, there are a few basic tips that will help you to identify a strategy: img171) Set a goal. What is it you want to achieve online? a) Sample orders b) Online sales c) Calls and inquiries 2) Choose someone to manage your online presence (including social networks) and make the management a part of their day-to-day role. 3) Create a content schedule both for your website and for your social network accounts. Without regular content updates (think minimum a few times a month, but ideally far more regularly) there’s a chance people (and search engines) will prioritize a competitor who has more active online profiles. 4) Understand that online success isn’t built overnight. Building a successful website that ranks highly in your chosen area, and popular among social media channels takes time, patience and a lot of engaging content. So don’t feel discouraged if it’s taking longer to have an effect than you would ideally like. How can simpleFLOORS help you? simpleFLOORS maintains a full-time social media and internet marketing staff who specialize in target marketing keywords and delivering relevant content geared specifically to flooring sales. Unlike other out-sourced marketing agencies which will service differing businesses daily, the team at simpleFLOORS targets, measures, adjusts, quantifies and then readjusts keywords, keyword phrases, article content and image postings that are specifically targeted to this industry every day making them experts in optimizing results! What specifically can simpleFLOORS help your store with? SEO – Search Engine Optimization. Managed webpage keywords, meta tags, meta descriptions with related page content optimized for Google and Bing organic search results. PPC – Pay-Per-Click. Managed PPC, allowing you to pay a fee to have your ad and a link to your website displayed when someone types in specific keywords or phrases into a search engine. Well managed and optimized PPC campaigns can be considered a very cost-effective form of advertising. GEO – Location Tracking. Managed localized target marketing through IP and GPS geo-location services. Giving your store the tools needed to give specific information on pricing, contact info, discount coupons, online deals, and banner ads in front of the right shoppers, at the right time, where they are. To learn more, read the following overviews below: img18What is Search Engine Optimization? In a very basic nutshell, search engine optimization, or SEO for short, is making your site and the site’s individual pages visible and relevant to both search engines and search engine users. How is this accomplished? A successful search engine optimization campaign will contain these essential components: Content. Content is what drives search engine rankings, content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders. Content is key in search engine optimization. Simple Site Design. Sites that are successful in the search engine results have this in common: they are all simply designed, with a minimum of bandwidth hogging graphics and are easy to navigate. Simple, clean designs are what search engine spiders and search engine users like, because it enables them to get to what they’re looking for; which is – you guessed it – Content. Well-written Meta tags. Meta tags–keyword, description, and title are important, but they won’t make or break your site. Meta tags are merely part of an overall success strategy. They need to be written with compelling, keyword phrases and content relevancy that will make the user click through from the search results page. How does Pay-Per-Click work? Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements. PPC ads are a great option to compliment your inbound marketing efforts and maximize your coverage. Below are four reasons you should maintain and optimize a paid search campaign for your store: Speed-to-market. Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and product-interested leads directly to your website. Highly-targeted website traffic. Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions. img19Testing Capabilities. PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate. Maximize the return on your marketing investment. Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively. Although PPC (paid ads) drives visitors to your website by grabbing the prospects’ attention, business owners must continue to nurture and develop a lasting relationship with these potential clients. PPC alone will only offer limited results. Without a call-to-action or value proposition, PPC campaigns may only attract window shoppers. Remember, not every marketing channel operates in a vacuum these days and not every click will result in a purchase. Therefore an intelligent PPC campaign structure is needed to improve the value and relevance of your paid search marketing efforts. With PPC, you can drive visitors to your pages quickly and often, rather than wait for visitors to appear naturally, but spend your money wisely. PPC enables you to set daily budgets for an account or campaign and edit bids on a per-keyword basis. If you’re trying to determine which keywords to target for SEO purposes, you can use PPC to measure the success and popularity of those keywords for your business and, at the same time, limit the amount spent on that experiment. You can also set your budget of spend by time of day or geographic area and even turn your ads off when necessary–either automatically or manually. PPC gives you a lot of flexibility for managing both the amount spent and the frequency of your ads. What is Geo-location Tracking? Facebook wants to know “What’s on your mind?” Twitter asks “What’s happening?” The next step in internet social marketing is “Where are you?” img20The technology at the heart of this trend is called geo-location. Geo-location provides the location of an internet-connected device (computer, tablet, smart phone etc.) in relation to other devices, or to the products or services they are looking for using this service. How It Works. Typically, geo-location apps do two things: They report your location to other users, and they associate real-world locations (such as stores, restaurants and events) to your location. This is important when it comes to business because you can target a person by their exact location. Before geo-location, this was unheard of in technology. How can you use geo-location to help your business? Local businesses depend on local customers. Geo-location can help improve your local business marketing by localizing information for your customer base. Geo-location allows you to show different advertisements and product pricing within your particular areas. The benefits here are undeniable. Hyper-localized marketing enables more relevant messaging and can increase customer engagement and conversion with each campaign. Better ads increase online and offline traffic and conversion, and sales increase by personalizing the assortment of ads and merchandise pricing by location. img21Driving Business To Your Store As you can see, Simple Floors is dedicated to increasing social awareness through multiple media platforms and using the latest internet marketing solutions all in an effort to help drive customer interactions directly to YOU.  
 

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